True colors

I came across this very interesting image on social media and decided to do a little research with the team. So many of us have the wrong idea about how people really look like in certain countries. What you will read below will probably surprise you.


In 1888, Brazil was one of the last country in Latin-Améria to abolish slavery. The country was made up of a large majority of black and brown people. During America's three centuries of slavery, Brazil was the largest importer of African slaves, deporting seven times as many African slaves as the United States.

Today, blacks make up 54% of Brazil's population, making Brazil the second-largest black population in the world behind Nigeria.

Despite their strong presence, they suffer from racial discrimination as well as racial prejudice.

Racism in Brazil is “systemic racism”; it is the contemporary mark of a political and historical process. Political, racism is spread in Brazilian society through institutions that produce and legitimize discrimination and violence against Afro-Brazilian populations.

According to statistical data from censuses and surveys, as well as other facts, we know that racial inequalities are very marked and that racial discrimination in the labor market and in other spheres of Brazilian society is common. The non-white population is the main victim of human rights abuses, including widespread police violence. For example, black Brazilians, mulattos or mixed Brazilians earn on average half the income of the white population.

A questioning of racial democracy must be made to reduce racial inequality.

In India, dark skin is considered to be pejorative, and light/fair skin is associated with beauty. Western white or white passing women are seen as beautiful, attractive, independent, and the same applies in India where to be light-skinned is to be more beautiful. To be dark is associated with being poor and ugly. Many researchers find that this trend has intensified with the westernization of the Indian society and the mass entry into the market of products that whiten the skin, promoted by many ads with delusional messages.

The best window to all this is the Bollywood industry where ALL actors and actresses are light-skinned which is not all representative of the Indian population.

This discrimination is in part respondible for perpetuating a deeply rooted racism which has been shown to be extremely violent.

But recently, it seems that things are slowly starting to change: public health campaigns are multiplying in an effort to free the next generations from beauty stereotypes and root out all kinds of discrimination.


In the Philippines, the skin-whitening industry is very popular as it is also all across Asia. This industry represents around $20 Billion, as almost half of the Filipinos/as use it. If this industry remains, it is because of a powerful and well settled mindset, which can be traced back to the 16th century when being light skinned was considered a social standing, which inevitably led to systemic racism.

The Filipino movie industry’s lack of representation is comparable to Bollywood’s so are the TV commercials, the Billboards, and so on. 

Skin whitening clinics are very common in shopping malls where there can easily be 5 different clinics in a row. To be politically correct, they advertise their main purpose to be detoxifying, and that whitening is only a side effect.

Unfortunately the strong Western and “fair skinned” South Korean influence through music videos (K-Pop), TV shows (K-Drama) mostly through social media only contributes to further lowers Filipinos/as self-esteem.